What Does a Marketing Specialist Do and How to Become One (2023)

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The marketing specialist is a unique role in an organization. If you're interested in making a real impact, read this to learn what the role is about and how to become one.

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Beginning any career can be difficult and quite daunting. Perhaps you have devoted years of your life to some area, but now you regret the choice you made in your youth. Or, on the contrary, you’re just graduating from college and are ready to break into a world of new opportunities. Whatever the reasons, you have to spend more than one day to find what you like and soak up a wealth of new information.

A career in marketing is not an exception. It should be borne in mind that the absence of a degree in this sphere doesn’t mean that you can’t join the marketing stream. It’s a field that makes you adapt to the trends and keep abreast rather than adhere to the knowledge gained from textbooks written a decade ago.

It’s an area of rapid change and steadily growing demand. As the recent projection of the U.S. Bureau of Labor Statistics states the employment of marketing managers will show a growth of 7 percent from 2019 to 2029, which is more than any other profession can boast of.

(Video) How to Start A Career in Digital Marketing In 2022 | Digital Marketing Training

What Does a Marketing Specialist Do and How to Become One (4)

So, what tips will help you if you decide to give marketing a shot? Below, I’ll gladly share recommendations that can guide you as you get started with your marketing career path.

What Does a Marketing Specialist Take Charge of?

A marketer is a specialist who promotes the goods and services of a company and lays the foundations of such a sales system that will make the company prosperous. The crucial part of their duties is conducting market research to ascertain the needs of potential customers to further indulge their every whim.

Marketers’ daily responsibilities include:

  • Analyzing the sales market. Marketers investigate the target audience that may need a product or service from their company. They evaluate the purchasing power of customers, as well as their habits and preferences to properly build marketing communication with them.
  • Conducting competitive intelligence. Where do competitors excel and how are our products different from theirs? What does the competitors’ advertising strategy look like and what channels of communication with customers do they use? Marketers study all aspects of competitor activities to make the best offer on the market.
  • Formulating an assortment of goods and their prices. Smart marketers were the ones who came up with the idea of ​​selling cars under two different brands. Namely Toyota for the middle class and Lexus for the premium segment of customers so that the latter feel their high status. The same marketers decided not to raise the price of a product, but to reduce the volume of a package. That said, marketing teams usually work in close collaboration with product development teams and are responsible for presenting the product in the most beneficial way.
  • Building a sales system. Marketers cogitate about the marketing chain to generate demand and stimulate product sales. They think about advertising, packaging, brand perception, communication channels with customers, product placement on store shelves, online presentation of goods, and other aspects of sales. They analyze how various tweaks such as Magento 2 migration affect website performance and leave a mark on conversions. The goal of marketing is not one-time sales. Instead focus on generating consistent revenue for the company, building customer retention, and generating a steady demand for the company’s products.
  • Conducting exhibitions, seminars, and presentations of the company’s products and services. This can include building a strong content strategy, including cross-channel product presentation (on social media, in ads, and so forth).

5 Major Steps Towards a Marketing Career

Now let me bring forward some practical advice on which steps to take to become a marketing specialist.

1 – Determine the Field of Your Interest

There is no ceiling to what you can do in the marketing industry. As mentioned earlier, the scope of career paths ranges from SMM, PR, marketing content, to analytics, team management, and even event organization. Marketers can boast of not only a variety of career paths but also a variety of tools such as Google Analytics, Semrush, or Moz.

To get a big picture, you can start with reading professional blogs, watching thematic videos, and listening to thought-provoking podcasts. Thanks to this, you can explore what the requirements are and learn how to meet them. You may stumble upon tips from the pros, how they got their start and which tactics worked best for them.

Generally, blog, podcast, and YouTube channel owners also offer courses where you can improve your skills and take the first step towards a marketing career.

(Video) Wakefly Inc. | Marketing Specialist Job Description

It is better to choose one direction, learn the basics, and do your best in this area. And if you want, you can later switch to another one (the basics are similar everywhere, the only difference lies in the tools).

2 – Explore Online Courses

Hence, you are well packed and can tell right off the bat what skills and experience are required. You’ve even discovered some people who inspire you and, most importantly, offer courses on what interests you: great! You are now ready to start learning, interacting with your teacher and fellow students, and not just passively listening and reading.

So even for free, you can discover a plethora of beginner marketer courses that are a good start to learning the basics. If you have any unclear points, you can always contact the moderators and mentors, as well as watch additional videos on YouTube.

Large educational platforms such as Coursera, Udemy, and Lynda provide a scope of general topic courses. If you want to dig deeper into some tools, Google, Canva, and many others will be sources of a ton of valuable information for you.

Let’s take an example of courses from LinkedIn which is called Lynda. You can apply for a separate course on a specific topic or choose learning paths. The latter are chains of courses related to a subject or profession presented by different experienced professionals.

What Does a Marketing Specialist Do and How to Become One (6)

3 – Consider Volunteering and Saturate Your Portfolio

At this stage, you have completed the courses, received certificates, and would like to put your knowledge into practice. Nothing speaks better for itself than real professional experience and a portfolio.

Learning on the job on a voluntary basis is a neat move. This is especially true for senior students or recent graduates. Some companies are happy to recruit newbie marketers and actively train them for 2-6 months. They hold entire competitions (since not everyone will be able to stay at the enterprise). In turn, you can acquire knowledge from hands-on experience and competent specialists, become part of a company's projects, and learn how a particular marketing sphere functions.

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This practice is popular among international corporations, media holdings, and big businesses. In them, an internship can also be represented as a mentoring program, meaning when 2-3 interns are assigned to one specialist and they study at the same time in equal conditions. Professionals may tell you what you lack so that you can polish your marketing skills up.

4 – Make Your Resume Outstanding

You’ve carved your way and put long hours into self-education and improvement. You’ve worked quite enough without being paid or just enough to foot your bills. Now you crave to expand your skillset and wallet capacity.

If you haven’t got a job offer from your volunteering or mentoring programs, it doesn’t entail that there aren’t any other companies willing to pay you for your knowledge. To get the job, you get down to writing your CV and need to consider the following:

  • Make your resume easy to read, so employers can see right away that you are the person they are looking for. Limit yourself to a maximum of two resume pages and focus on your latest and most relevant experience as well as unpaid work that shows off your skills.
  • Be honest and highlight what you’ve actually accomplished. Use specific numbers (how many leads you nurtured, how many products you were able to sell, what ROI you achieved, etc) and what tools you learned to leverage.
  • It’s a no-brainer that your resume should be free of grammar mistakes and misspellings. So, proofread and double-check your resume as neglect can lead to your failure to get a job. Incorporate correct contact information, i.e. name, address, email, and phone number, and place it at the top of the page.

5 – Start Attending Interviews

Job interviews are very similar to the process of selling, but here you represent yourself in the best way possible. You interact with new people, promote yourself and your skills, and are put under scrutiny whether you are suitable enough. Let alone that you have to radiate enthusiasm and placidity.

Here are some do’s and don’t that will help you ace a marketing job interview:

  • Conduct thorough research of the company, as this is your target audience at this hour and you have to measure up to their needs.
  • Analyze the most frequently asked questions in your marketing field and prepare the responses.
  • Arrive in time and dress appropriately (even if the interview is held online).
  • Don’t resort to texting messages and browsing the internet in front of the potential employer.
  • Answer the questions composedly, keeping eye contact and honestly without exaggerating your previous experience.
  • After the interview, send a thank-you note confirming once again your interest in the position.

Major Takeaways

To become a good marketer, you should go beyond just one or even two courses. As in any other endeavor, practice comes first in this sphere. The only thing is that you shouldn’t try to study all aspects of marketing at once, as this is an extensive science and it is easy to get overwhelmed by the amount of information.

If possible, it is better to undertake a relevant job, attend thematic events, listen to webinars, communicate with experts, and undergo a mentoring program. It will require a great deal of effort, but it will work!

(Video) Which career path is WORSE? Marketing Generalist vs Marketing Specialist

Guest post by Kate Parish, Chief Marketing Officer at Onilab with over 8 years of experience in Digital Marketing in the sphere of eCommerce web development. Kate always aspires to broaden her competency in line with cutting-edge global trends. Her primary areas of professional interest include SEO, branding, PPC, SMM, Magento PWA development, and online retail in general.

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What do you do as a marketing specialist? ›

Marketing specialists are responsible for tasks such as brainstorming ideas for marketing campaigns, creating brand messages to improve brand awareness, researching and analyzing data, and developing sales presentations. Areas of research include marketing trends, competition, new products, and pricing.

How do I become a successful marketing specialist? ›

The Roadmap to Becoming a Marketing Manager
  1. Step 1: Get a Bachelor's Degree. ...
  2. Step 2: Acquire Relevant Work Experience. ...
  3. Step 3: Look for an Entry-Level Marketing Position. ...
  4. Step 4: Develop Expertise in Marketing Abilities. ...
  5. Step 5: Become a Member of a Professional Marketing Organization.
Sep 28, 2022

Why do you want to become a marketing specialist? ›

It's Creative and Challenging

And because marketing is always evolving and changing, it's a field that always delivers new challenges and offers ample opportunities to learn and grow as a professional. If you like variety and change, marketing is a great career choice!

What does a marketing specialist do in a day? ›

Day-to-day tasks

As a Marketing professional, you will develop and execute plans and strategies to help companies promote their products, services or brand, and ultimately drive sales. Generally, tasks include: Communicating with managers/clients to understand the marketing needs and objectives.

What's your greatest strength as a marketing specialist? ›

You can say that your greatest strength is:
  • Creativity.
  • Originality.
  • Open-mindedness.
  • Detail-oriented.
  • Curiosity.
  • Flexibility.
  • Versatility.

What skills do you need to work in marketing? ›

What Skills Do You Need for Marketing?
  • Communication. ...
  • Creativity and Problem-Solving. ...
  • Attention to Detail. ...
  • Interpersonal Skills. ...
  • Leadership. ...
  • Adaptability. ...
  • Writing. ...
  • Data Analysis & Analytics.

What qualities should a marketing person have? ›

Top 10 Skills for Marketing Managers
  • An ability to understand buyer needs. ...
  • Know the sales process. ...
  • Critical thinking and problem-solving skills. ...
  • Creativity and writing skills. ...
  • Good teamwork skills. ...
  • Communication skills and networking. ...
  • Adaptability. ...
  • Good organization and planning skills.

Is it easy to become a marketing specialist? ›

Becoming a digital marketing specialist requires a lot of effort and hard work but it's the best digital marketing job you can get in the online marketing industry. Nevertheless, if you are willing to put in the required effort, there is nothing stopping you from pursuing a digital marketing career.

What are the 3 roles of a marketer? ›

Build awareness about a brand. Grow a company's market share. Innovate and launch new services and products or pivot from existing models.

Why should we hire you marketing best answer? ›

“Over the years, I have acquired relevant skills and experience, which I shall bring to your organization. I have also worked tirelessly on my communication abilities and teamwork skills, which I will put to use in my future career, which would be in your organization if I am selected for the position.

What should a marketing specialist put on a resume? ›

Your marketing specialist resume should highlight how you've mastered specific areas such as brand awareness, campaign creation and management, social media, and influencer marketing. When writing your marketing specialist resume summary, remember to stay focused on the position you are applying for.

How do you stand out in a marketing interview? ›

Read on to find out how you can make a great impression in an in-person or video interview and land your next marketing job.
  1. Be a STAR. ...
  2. Prepare the counter. ...
  3. Check all channels. ...
  4. Do your research. ...
  5. Back it up. ...
  6. Know your interviewers. ...
  7. Follow up. ...
  8. Don't bad mouth previous employers.

What are the 5 important things in marketing? ›

The 5 P's of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically.

What are the main responsibilities of marketing? ›

The Role of a Marketing Department
  • Defining and managing your brand. ...
  • Conducting campaign management for marketing initiatives. ...
  • Producing marketing and promotional materials. ...
  • Creating content providing search engine optimization for your website. ...
  • Monitoring and managing social media. ...
  • Producing internal communications.

What is a marketing job description? ›

The marketing job description

According to the Bureau of Labor Statistics (BLS), they monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer.

How do you answer what motivates you? ›

Good answers to the question 'what motivates you? '
  • meeting deadlines, targets or goals.
  • mentoring and coaching others.
  • learning new things.
  • coming up with creative ideas to improve something, or make something new.
  • analysing complex data in order to draw clear and simple conclusions.
  • working well as part of a team.

What type of person makes a good marketing employee? ›

What are the top qualities of a successful marketing manager?
  • Curiosity and Innovative Thinking. A marketing manager should stay open to new ideas and possess a desire to understand a concept that may be difficult to grasp at first glance. ...
  • Creativity. ...
  • Good People Skills. ...
  • Adaptability. ...
  • Sales-Minded.

How can I be a good marketer for beginners? ›

Online Marketing for Beginners: Seven Digital Marketing Tips for Small Businesses
  1. Determine your business goals. ...
  2. Build a robust social media presence. ...
  3. Optimize your website for mobile. ...
  4. Improve your SEO Ranking. ...
  5. Create quality content. ...
  6. Utilize digital advertising. ...
  7. Start a video marketing campaign.
Nov 2, 2020

How much experience do you need to be a marketing specialist? ›

Develop work experience

A marketing specialist is generally required to have worked at least three years in marketing. Many marketing specialists begin their careers in support roles, such as internships or marketing assistant positions.

Is being a marketing specialist stressful? ›

According to the study of the Workfront, one in four marketing professionals said that they experience high stress on a daily basis. 71 per cent of the marketers claimed that they experience the feeling of burning out while 66 per cent said that they are expecting an increase in the stress level in the near future.

What are the advantages of marketing specialist? ›

The benefits of being a marketing specialist

Being a specialist, you can focus your work around a field you are more interested in and skilled in. This could include anything from filmography to social media. You can choose your work in areas you are passionate about, making the job more enjoyable in the long run.

What are the 4 keys of marketing? ›

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.

What is the simplest definition of marketing? ›

Marketing is the process of getting people interested in your company's product or service. This happens through market research, analysis, and understanding your ideal customer's interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.

What are the 7 keys of marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

How do you answer why should I hire you sample answer? ›

You should hire me because I pursue all the skills and programs which have been you are looking for and I am a quick learner as well. Because I am a good team member. That helps your organization. You should hire me because as I am a fresher I can learn many things and grow my career.

Why am I interested in this position? ›

I see this opportunity as a way to contribute to an exciting/forward-thinking/fast-moving company/industry, and I feel I can do so by/with my …” “I feel my skills are particularly well-suited to this position because …” “I believe I have the type of knowledge to succeed in this role and at the company because …”

Why do you think you are qualified for this position? ›

When answering this interview question, focus on the skills and qualities you possess that most closely align with the needs and requirements of the role. For example: Hard or soft skills, like software expertise, or excellent customer service skills. Qualities like dedication, determination and perseverance.

What are specialist roles and responsibilities? ›

Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to.

What are the skills of a specialist? ›

Specialist Skills means using proven expert knowledge and best practice to support people. This includes providing support with physical, mental, emotional and social needs and also meeting syndrome- and time of life-specific needs.

How do I sell a pen? ›

How To Sell A Pen In An Interview?
  1. Ask the interviewer about their job. ...
  2. Establish a link between the interviewer's job and the product. ...
  3. Highlight the emotional value of the product. ...
  4. Convince them that they need the product. ...
  5. Close the deal by selling them the product.
Aug 2, 2021

How can I impress in interview? ›

How to impress in an interview
  1. Show passion. Keep a positive attitude and enthusiasm when discussing your career and talking about yourself. ...
  2. Highlight your relevant skills and talents. ...
  3. Tell a story. ...
  4. Prepare to ask questions. ...
  5. Tell them you want the job. ...
  6. Exercise. ...
  7. Get plenty of rest. ...
  8. Remember to eat.
Sep 29, 2021

What is the most important word in marketing? ›

"Relationship" is the most important word in marketing. The relationships you build with existing and potential customers are ultimately and uniquely what differentiates you from your competitors. The purpose of marketing is to help build business relationships with the right sort of people.

What is the single most important thing in marketing? ›

Knowing your target customer is the single most important job of any marketer, and it's a job that never ends. While it's something you should work on every day of the year, it's critical to document what you've learned about your customer over the course of the year.

What are the two most important aspects of marketing? ›

Two of the most powerful aspects of inbound marketing are content and context. Using lead nurturing, you can offer your prospects the right content at the right time to help guide them through their purchase.

Is marketing a high salary? ›

Based on some of the highest paying marketing/advertising jobs, you'll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.

Is marketing hard for introverts? ›

In today's world of digital marketing, much of this career involves working independently behind a screen. Many introverts have found success in marketing because of their quieter personality type, not in spite of it. Introverts have their own unique strengths that can be an advantage in marketing.

Are marketing specialists happy? ›

According to recent research conducted by MarketingProfs and Mantis Research, 51% of marketers are happy. Half of marketers feel fulfilled. Half of them feel engaged at work. The other half…don't.

What do you call a marketing specialist? ›

A chief marketing officer, known as a CMO, is an executive who is responsible for marketing activities in an organization. A chief marketing officer may also be called a global marketing officer or marketing director. The chief marketing officer role may include leadership of the following: Brand management.

Do you have to be good at math for marketing? ›

At a minimum, marketers need to do reporting, which is based on math. They should also be measuring their money, which again is math. There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus.

Can you be a marketing specialist without a degree? ›

Can You Become a Marketer Without a Degree? Yes. Many experts in the field didn't have marketing degrees when they got their first job, and many are self-taught.

What is the minimum salary of marketing? ›

Average starting Salary for Sales & Marketing in India is around ₹0.2 Lakh per year (₹1.7k per month). No prior experience is required to be a Sales & Marketing.

What type of marketing pays the most? ›

What are the Highest Paying Marketing Jobs?
  • Corporate Communications Director. ...
  • Marketing Research Director. ...
  • Director of Email Marketing. ...
  • Director of Digital Marketing. ...
  • Content Marketing Director. ...
  • Demand Generation Manager. ...
  • Brand Marketing Manager.
Oct 21, 2022

Is marketing a happy job? ›

Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

How do I get a marketing job with no experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
May 20, 2022

What do you do in entry level marketing? ›

Working as an Entry Level Marketing
  • Provide good customer service.
  • Help marketing managers develop products, pricing, advertising and distribution strategies.
  • Sell a product, service or idea.
  • Assist marketing managers or directors by writing training manuals for new employees.
  • Perform data analysis.

How can I start marketing with no experience? ›

Get Your First Marketing Job with Zero Experience
  1. Get certified – show your dedication and go through a couple of marketing courses;
  2. Get reading – learn and improve constantly with books, blogs, webinars, and podcasts;
  3. Get doing – work on a side project or volunteer to gain initial experience;


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